Campaign performance focused on clicks, conversions, and real user actions.
Ran a Google Search campaign targeting intent-based keywords to generate calls and leads for a local service business.
Shows impressions, clicks, CPC, and cost performance across the campaign duration.
Tracks real user actions through mobile click-to-call ads, including received and missed calls.
Breakdown of impressions, CTR, and cost metrics from active campaigns.
Google Analytics dashboard used to track traffic sources, user behavior, and engagement across the website.
Focused on understanding traffic channels (direct, organic, referral) and user activity for future optimization.